Elite Modern Furniture – G-Plan was the first furniture brand that people recognize. Plan before the people buy furniture their knowledge was very not much about who did it. National advertising campaign G-Plan became a household name. People went to the shops and asked G-Plan by name. In the early 50s, this was not well received by many furniture retailers. Manufacturers preferred anonymity, so that customers could not do price comparisons.
Before G-Plan elite modern furniture were sold in the suites to the dining room area and bedroom. The suites were expensive and usually hire purchase. G-Plan was released as an inspirational brand, which is more expensive than the average furniture. The concept of “plan” made accessible to a much larger number of people.
However, G-Plan was set in standard and became the brand people desired to own. It was more expensive than most people can afford, but many think it was worth making the sacrifice to get the best elite modern furniture.